Investor Relations

Bradesco is focused on creating opportunities for the personal success of individuals and the sustainable development of companies and society. We believe we can improve our clients’ experience through innovation. With this in mind, we have designed an innovation ecosystem, the inovabra, that can support and inspire the institution, creating pathways and conditions that make us a leading provider of both financial and non-financial products and services.

We are working on three key pillars:

• Expediting new features or improvements to existing products;
• Promoting new products and services within existing businesses;
• Exploring, suggesting and experimenting with emerging technologies.

In order to overcome the challenges in these three fields, we worked alongside business units (BUs) and areas of technology to establish priorities, devise a portfolio of initiatives and ensure long-term business competitiveness. Inovabra includes the following corporate innovation pillars:

• Business Innovation: the consultative role of a dedicated team working alongside the business units, in accordance with the organization’s guidelines. The team provides support in implementing initiatives from the concept stage, case building process, validation of the business model, experimentation and scaling into production. The goal is to generate innovative solutions to provide improved experiences for our clients, optimize existing products and services, expand to adjacent businesses and increase participation in new markets.
• R&D – Multidisciplinary research team: works on mapping trends in the financial sector, finding opportunities, identifying issues and creating solutions. It is constantly interacting with partners, universities and research institutes both in Brazil and abroad, as well as the Organization’s internal areas, and offers new knowledge about emerging technologies, new market trends, proposals for new business models, digital transformation, increased effectiveness, development of pilots and experimentation. Some of the topics covered include Artificial Intelligence, Tokenized Economy (Blockchain, Decentralized Finance, CBDCs, Digital Assets), Quantum Computing, the Metaverse, Web3, ESG, in addition to monetization in new business models, open finance,  embedded finance, ecosystems, hyper-personalization, among others.
• Tech Innovation: a multidisciplinary team that is focused on bringing a future perspective to the bank’s Technology structure to ensure it remains up-to-date with the best market practices and place it at the forefront of the financial industry.
• Open Innovation: in an environment of physical and digital co-innovation, large companies, startups, investors and consultants work collaboratively to accelerate innovation and foster entrepreneurship by generating business for the community and for Bradesco. The environment houses over 200 resident startups, as well as 1,500 that are connected via partner hubs, plus 50 large companies striving for innovative solutions.
• Experimentation laboratory (Design and Experiment): a safe environment for testing frontier technologies. The model provides more for prototyping and product design, experimenting with new solutions with startups and big techs, proof of concept, launches and solutions to new challenges. Our laboratory has a Sandbox which allows us to test solutions simulating our core banking, in order to guarantee more accurate experimentation, reducing integration uncertainties and the time-to-market of innovation.
• Corporate venture (inovabra ventures): proprietary capital fund for strategic investments in startups and high-growth companies with innovative technologies and/or business models. The fund is controlled by the area of Private Equity & Venture Capital and actively contributes to generating value for companies, especially when they involve solutions that meet the needs of our clients.
• Culture & Communication
  • Culture program: an initiative to develop a culture which drives and rewards innovation within the Bradesco organization. The program promotes innovation through four pillars:1) Empower employees to take initiative and multiply the culture of innovation throughout the organization, through training and acculturation
    2) Engageeveryone in a community of intrapreneurs, promoting collaboration and sharing knowledge and experiences
    3) Accomplish activities that put knowledge into practice
    4) Communicateour activities and making influencers key players in innovation at the organization

The program includes initiatives for influencers (a select group of representatives from various areas of the bank, who are the catalysts for innovation in their departments), as well as for executives and all employees of the organization. The last cycle, which ended in August 2024, saw the participation of 208 influencers, representing 44 of Bradesco’s departments. For the 4th quarter of 2024, we have expanded access to training on emerging technologies and innovation methodologies for the entire organization.

Inovabra Awards and 2024 cases

• Global Finance: top innovations in finance with Generative Artificial Intelligence (Using Generative AI to read Copom Minutes) and inovabra being elected for the 5th time in a row as one of the best financial innovation labs in the world;
• Valor Inovação: Bradesco placed second in the banking sector ranking and 67th in the ranking of the most innovative companies in Brazil;
• Banking Innovation Awards | Qorus: we were winners in the emerging technology of the year category with the Generative Artificial Intelligence projects