Financial Inclusion

Financial Inclusion

Promoting Financial Citizenship is one of our goals as an Organization. This is why we are committed to being open, honest, and clear in our interactions with clients and users, making sure that we understand their needs and potential financial vulnerabilities related to finance, aiming to contribute to their protection, as well as their personal and financial development. With this in mind, we maintain a portfolio of products and services that are compatible with the variety of profiles, needs and financial capacity of our clients, in an effort to support them in developing their financial health and help them manage their resources consciously. Our actions are based on four pillars:

We make the financial system more accessible to clients through our digital channels available on various platforms, and with at least one branch, service point or banking correspondent in each Brazilian municipality. We adapt our physical and digital structures according to the economic potential of each region. Thus, we boost the local development and add value to our business, which is only possible thanks to investments in innovation and technology.

In line with the objectives of Financial Citizenship, we have established the Institutional Financial Education Policy. It promotes financial education initiatives that are both useful and  relevant to the financial health of clients and users, individuals and entrepreneurs, in an effort to improve their ability to organize and plan their personal and household budgets, as well as build up emergency reserves and financial resilience to help prevent them falling behind in payments and ending up in debt. Our approach is designed to contribute to the financial well-being of clients by providing them with tools and knowledge to manage their money wisely, use credit responsibly, and save and invest in ways that align with their personal financial situations.

Through a comprehensive portfolio of insurance, life and supplementary pension products and services, we help promote a culture that protects families through popular products, supporting clients in situations of financial hardship and in planning a comfortable retirement. Through the Empresas e Negócios portal, we have also made exclusive content available to legal entities, with the aim of informing and updating entrepreneurs on the market and its developments, as well as cooperating with the success of new ventures.

As part of this, we provide information, training and access to credit to foster local development and entrepreneurship. We also offer Oriented Productive  Microcredit (MPO), a financial solution that supports the expansion of the productive activities of micro-entrepreneurs and the self-employed, allowing both individuals and companies to invest in their businesses and contribute to the economic vitality of their communities. Committed to helping reduce the economic impacts of floods in Rio Grande Sul, we provide microcredit with on-lending via Microcredit Interbank Deposit for Credit Cooperatives in the Southern Region of Brazil. These organizations promote economic and rural activities, creating jobs and boosting the economy.

Click here and find out more about Financial Citizenship at Bradesco (Portuguese only)