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Mission and Strategy

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Mission

To contribute towards the fulfillment of individuals and towards sustainable development, through the offering of solutions, products, and financial and insurance services, which are widely diversified and accessible.

Vision

To be the preferred option of the client, both in the physical and digital world, setting ourselves apart through efficient performance for each and every market segments.

Corporate Strategy

Bradesco, always committed to the interests of its clients and shareholders, and with the economic and social growth of the Country, develops its activities at the highest levels of efficiency, seeking to provide quality banking services, apply the best Corporate Governance practices, and achieve even more consistent results.

As a vision of the future, it aims to expand the prominent position it occupies among private financial institutions. The acquisition of HSBC Bank Brasil S.A. – Banco Múltiplo led to a significant growth of its client base and further consolidated its presence throughout the country.

Grounded in ethical values, respect, and transparency, Bradesco faces today’s challenges with determination,
demonstrating strength and its abilities as a financial broker, fostering investments, democratizing credit, expanding the supply of products, services, and solutions and promoting, as a priority, banking inclusion and social mobility, through its extensive Service Network, which includes Branches, Banking Stations, Bradesco
Expresso Correspondents, self-service machines and, also, through Digital Channels, such as Internet Banking, Bradesco Celular, Fone Fácil and Social Media.

Within the financial sphere, under the perspective of a strict monetary policy, the Bank will continue to seek the growth of its loan portfolio in 2017, with emphasis on consumer credit, payroll loans, and real estate credit, as well as a strong presence in open-ended supplemental pension plans. To this end, it will continue to adopt effective security procedures, which includes a rigorous evaluation of the processes of concession and efficient daily collection of overdue amounts, through Debt Recovery Programs. The strategic focus on secure dissemination and in the results of the business it conducts, such as, for example, investment banking, corporate, private banking, and the management of thirdparty funds, in addition to investments in the credit card, consortium, insurance, private pension, and capitalization markets, equally relevant, will remain active in the Organization.

Abroad, Bradesco maintains a presence in strategic markets, providing support to Brazilian companies, clients residing abroad, as well as foreign companies and investors with interests in Brazil. Bradesco Securities in New York, London, and Hong Kong are essential to securing funds and distributing securities in these financial centers, as well as to Banco Bradesco Europe in Luxembourg and London, with financing services to corporate and private banking clients.

The continuous search for growth implies substantial investments in Infrastructure, Information Technology,
and in Human Resources, indispensable pillars for the banking market. In 2016, R$6.595 billion were invested to innovate, update, and maintain the IT environment, which is a highlight in the market, with the best practices and existing technologies, and R$143.614 million were invested in staff training programs through the Bradesco Corporate University - UniBrad, in order to ensure motivation, innovation, and focus on the client.

Respect for the consumer, socio-environmental responsibility, security, and credibility are part of Bradesco’s corporate culture. Three vectors of greater magnitude underpin strategic planning:

a) to grow organically without losing sight of potential acquisitions, associations, and partnerships, provided they are committed to the quality of service, to security of the products, solutions, and services, and with the
effective improvement of financial and operational efficiency indexes;

b) to maintain strict controls in order to identify, assess, and mitigate risks intrinsic to the activities, as well as to define acceptable levels in each operation; and

c) to conduct business with full transparency, ethics, and adequate compensation to investors.