Banco Bradesco was founded in 1943 as a commercial bank under the name of "Banco Brasileiro de Descontos S.A." In 1948, a period of intense expansion began, which led to us becoming the largest private sector commercial bank in Brazil by the end of the 1960s. We expanded our activities nationwide during the 1970s, and became well established in both urban and rural markets in Brazil. In 1988, we merged with our real estate finance, investment bank and consumer credit subsidiaries to become a multiple service bank and changed our name to Banco Bradesco S.A.
Since 2009, we have operated in every Brazilian municipality, and our large banking network enables us to be closer to our customers, thereby enabling our managers to develop knowledge regarding economically active regions and other important conditions for our business. This knowledge helps us assess and mitigate risks in credit operations, among other risks, as well as to meet the specific needs of our customers.
The composition of the generation of values is reinforced by capillarity, by the fact that we have the largest distribution network of financial products and insurance in Brazil and a competitive presence that enables service to more than 69 million clients, over four generations and with different profiles of income. They have more than 60 thousand physical points of service at their disposal, as well as a wide range of solutions in mobility and access to products, services and transactions in physical or digital environments. Furthermore, we are currently one of the largest banks in Brazil in terms of total assets.
We are also committed to continually create and offer inclusive products and services, enabling the management of the financial life of people with disabilities. We work for the greater use of CRM and optimization of the branch structure, in order to always improve the efficiency of our customer service channels.
In this context, quality, innovation and efficiency, management of risks and opportunities, ethical conduct, creation of long term shared value, leverage of results and training of employees are key elements that lead us to the longevity of the business. The generation of value considers the risks and opportunities related to socio-environmental responsibility, which include eco-efficiency initiatives and social investments in the promotion of educational, cultural, artistic and sporting actions, as well as those dedicated to environmental preservation.